ARH in the Philippines
Created for the Philippine Legislators' Committee on Population and Development (PLCPD), the campaign was to share information and raise awareness regarding the implementation of ARH in the Philippines.
As part of the campaign, we were tasked to create: three (3) animated videos, social media cards, and a primer.
The information found in the materials were segmented into three sections:
To differentiate the three sections of information in the primer, different line patterns were used as textures. We combined these to make up the cover of the primer. This design system is also evident in the three animated videos we did for the campaign.
We wanted to present the information in a friendly and engaging manner for the youth, lawmakers, and general public who would be the target audience of the campaign. We illustrated a diverse group of people, made use of clean typography, and followed the organization’s campaign colors of purple and orange.
The information found in the materials were segmented into three sections:
- Adolescents and Adolescent Pregnancy Situation in the Philippines
- Health and Development Impacts of Adolescent
- Policy Recommendations to Improve Adolescent Pregnancy Situation.
To differentiate the three sections of information in the primer, different line patterns were used as textures. We combined these to make up the cover of the primer. This design system is also evident in the three animated videos we did for the campaign.
We wanted to present the information in a friendly and engaging manner for the youth, lawmakers, and general public who would be the target audience of the campaign. We illustrated a diverse group of people, made use of clean typography, and followed the organization’s campaign colors of purple and orange.
DESIGN
Elyssa Villegas
Dyan Villegas
ILLUSTRATION
Elyssa Villegas
Dyan Villegas
Kianne Nicolas
ANIMATION
Elyssa Villegas
Kianne Nicolas
SCRIPT
PLCPD