Cloud 9 Crinkles
I was tasked to create the logo design and basic visual identity for Cloud 9 Crinkles, a small business that began in quarantine as a coping strategy by the owner for better mental health.
As the owner discovered her love for baking, she wanted to share more happiness to others through her homemade baked goods.
With such a wholesome idea behind the business, the challenge of this project was to convey the same intent of sharing positivity and happiness to others. I wanted the design to embody the optimistic values shared by the brand. This was reflected in the visuals by turning crinkles as a ray of sunshine for the logo, using a typeface with curved ends to resemble a smile, and applying warm, comforting yellow colors for the palette.
With such a wholesome idea behind the business, the challenge of this project was to convey the same intent of sharing positivity and happiness to others. I wanted the design to embody the optimistic values shared by the brand. This was reflected in the visuals by turning crinkles as a ray of sunshine for the logo, using a typeface with curved ends to resemble a smile, and applying warm, comforting yellow colors for the palette.
DESIGN
Elyssa Villegas